Project Overview

Business Name: Wink & Whisk

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Industry: Artisan Bakery / Sweet Treats

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Business Vision

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Wink & Whisk exists to make every day a little sweeter. We create indulgent handmade bakes that feel comforting, nostalgic and irresistibly delicious. Every cookie is perfectly gooey, every brownie rich and decadent, and every muffin freshly baked with generous fillings. The brand should feel modern, playful and premium without becoming overly luxurious or intimidating.

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Brand Personality

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• Playful 

• Friendly

• Warm

• Comforting

• Creative

• Slightly cheeky

• Handmade

• Authentic

• Indulgent